Your Voice Has The Power to Change MS
MS Voice digital patient campaign (Multiple Sclerosis)
Creative Brief: Prior to the launch of Ocrevus, give Genentech a portal to reach people living with Multiple Sclerosis.
Creative Insight: People living with Multiple Sclerosis had a lot to say—but they didn’t feel like they were being listened to. Not by their doctors. Their employers. Even their friends and family.
Creative Solution: We developed an omnichannel online community empowered people living with MS to to connect, learn, and advocate—giving them permission to make their voice be heard.
MS Voice—You have the power to change MS. This community was activated when Ocrevus was approved, to spike the demand for a new MS treatment option.
Voice Talent: Ken Gutman
MS Voice Facebook
MS Voice website
MS Voice print ad
Additional creative credits include:
Kirsten Stewart
Hande Demiral
Mike Long
